Saturday, August 29, 2009 / 9am-4pm- Chandler, Arizona

Thinking about a new business? Opened the doors but no one is walking through them? Are you a victim of “the new economy” and considering working for yourself?

Don’t make the same mistakes so many new businesses make- save yourself money, time and heartache by knowing how to leverage PR, Marketing and Social Media for your new business.

Sometimes the most important part of marketing is knowing what NOT to do. Learn “Top Ten Marketing Mistakes Startups Make” so you can avoid the roadbumps.

You’ll need to let people know about your new business- how do the companies featured on the news get there? For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

You keep hearing about Twitter and Facebook, but you’re not sure how to actually use it for your own business. Is it worth the time? What if my customers aren’t on social media? Learn the answers and how to leverage these tools to engage customers and monitor your brand online.

Even if you’ve got a budget to hire a publicist, and marketing department, arm yourself with these valuable knowledge tools so you know who to hire, can be an active participant in the process, and when you’re being taken for a ride.

Monday, August 29, 2009 / 9am-12pm- Phoenix, Arizona

2 guys step onto an elevator, and one guy says to the other……

It’s not a joke- you never get a second chance to make a first impression, and when you’ve got something to sell, whether its an idea, a product or a cause-you’ve got to be ready to tell someone your story before you get to the 5th floor.

What’s the story of your business? What’s the point of your goal? What is your personality and passion?

Learn how to craft a definitive “elevator speech” that tell a story that won’t put your listeners to sleep.Then practice pitching it and hear a critique.

Attendees will leave the event with a practiced pitch and advice on how to take that pitch to the right audience.

Please fill out the following information

Name of Company Contact(required)
Company Name(required)
Phone Number(required)
Email(valid email required)
Sponsoring:
email marketing
elevator speech
pr,marketing,social media
intermediate wordpress
event management
hands on social media
hands on social media

You company logo (png, eps, pdf or ai)(required)
Any additional documentation for …

I get asked a lot of questions about the Wordpress Workshop.

“Are we going to learn how to —–?”
“Will we be able to do —–?”
“Is this an advanced class or a beginner class?”

Wordpress is a very powerful but incredibly easy to use content management system (CMS).

What is a Content Management System?

Websites are made up of code and graphics, no more. So in order to have a website, you need to know how to code and how to get your images and logos, etc just the right size and format. Oh, and how to upload them, and where to upload them, etc. A CMS eliminates those needs. It’s a frame for all your content, and allows you to upload graphics and copy to it, and then converts it into a website for you.

Why do I need a Content Management System?

You don’t know code. And you don’t own photoshop. This is why in the past, you’ve hired a web designer, a web developer, a webmaster… they go by different names, but basically, the dude (rarely a chick) that charged you a lot, delivered the project late and