Thursday, August 27, 2009 / 6pm-9pm- Chandler, AZ

Members of our Wordpress Workshop have learned to install WP, personalise and theme it, and load and manipulate content. Now that you’ve had time to build your own site, lets take it to the next level with some intermediate techniques.

Learn to use plugins to manipulate menus, bring in social media, boost your RSS feed, and add graphics. Learn how to manage image galleries online, add video, and even boost the SEO of your blog. We’ll cover managing users and subscribers of your site as well as how to write blog posts that sell.

This is an intermediate class open only to those who have previously taken Wordpress Workshop. A sense of comfort with the internet and your own computer will be helpful. Attendees may follow along, or actively participate with your wifi enabled laptop.

Sunday, August 30, 2009/ 9am-4pm-Chandler, AZ

Social media. Everyone is telling you to follow them on twitter, from your newscaster to your hairdresser. Your daughter is concerned you’ll show up on her facebook account, and you keep getting emails to LinkedIn, but can’t figure out why people love it. You’d love to send photos online! What’s the hype, and doesn’t this all take a lot of time? Every day, people are telling you why you and your company SHOULD be using social media, but no one is telling you HOW to use it.

Bring your wifi enabled laptop, sit back and get ready to be shocked at how easy it is to dip into Social Media. We’ll take you through how to set up an account, to how to use it and what neat tools each technology has.

We’ll walk through Twitter, Facebook, LinkedIn, Flickr, and Youtube all in one day. Step by step, at a very quick but fun pace. This is a beginner to intermediate class, but requires you have a wifi enabled laptop (you can follow along without one, but will be at a disadvantage) and are comfortable with your computer and the internet.

Saturday, August 29, 2009 / 9am-4pm- Chandler, Arizona

Thinking about a new business? Opened the doors but no one is walking through them? Are you a victim of “the new economy” and considering working for yourself?

Don’t make the same mistakes so many new businesses make- save yourself money, time and heartache by knowing how to leverage PR, Marketing and Social Media for your new business.

Sometimes the most important part of marketing is knowing what NOT to do. Learn “Top Ten Marketing Mistakes Startups Make” so you can avoid the roadbumps.

You’ll need to let people know about your new business- how do the companies featured on the news get there? For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

You keep hearing about Twitter and Facebook, but you’re not sure how to actually use it for your own business. Is it worth the time? What if my customers aren’t on social media? Learn the answers and how to leverage these tools to engage customers and monitor your brand online.

Even if you’ve got a budget to hire a publicist, and marketing department, arm yourself with these valuable knowledge tools so you know who to hire, can be an active participant in the process, and when you’re being taken for a ride.

Monday, August 29, 2009 / 9am-12pm- Phoenix, Arizona

2 guys step onto an elevator, and one guy says to the other……

It’s not a joke- you never get a second chance to make a first impression, and when you’ve got something to sell, whether its an idea, a product or a cause-you’ve got to be ready to tell someone your story before you get to the 5th floor.

What’s the story of your business? What’s the point of your goal? What is your personality and passion?

Learn how to craft a definitive “elevator speech” that tell a story that won’t put your listeners to sleep.Then practice pitching it and hear a critique.

Attendees will leave the event with a practiced pitch and advice on how to take that pitch to the right audience.