Saturday, June 13, 2009 / 9am-4pm- Chandler, AZ

What’s the point of a website if you can’t update it, when the name of the game today is constantly providing fresh content to users? Everyone is blogging- how do you get one of those? The beauty of WordPress is that it allows you to quickly mount a functional, professional website or blog that you’ll be able to easily maintain and control yourself.

Learn the different between posts and pages, what a plugin is and how to get them, how to install and change themes, and how to moderate blogs.

We’ll start from scratch and mount a wordpress website of your own by the end of the day for you to experiment with, or turn into your own online brand. This is a beginners class, but a sense of comfort with the internet and your own computer will be helpful. Attendees may follow along, or actively participate with your wifi enabled laptop.

Sunday, June 14, 2009 / 9am-4pm- Chandler, Arizona

Thinking about a new business? Opened the doors but no one is walking through them? Are you a victim of “the new economy” and considering working for yourself?

Don’t make the same mistakes so many new businesses make- save yourself money, time and heartache by knowing how to leverage PR, Marketing and Social Media for your new business.

Sometimes the most important part of marketing is knowing what NOT to do. Learn “Top Ten Marketing Mistakes Startups Make” so you can avoid the roadbumps.

You’ll need to let people know about your new business- how do the companies featured on the news get there? For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

You keep hearing about Twitter and Facebook, but you’re not sure how to actually use it for your own business. Is it worth the time? What if my customers aren’t on social media? Learn the answers and how to leverage these tools to engage customers and monitor your brand online.

Even if you’ve got a budget to hire a publicist, and marketing department, arm yourself with these valuable knowledge tools so you know who to hire, can be an active participant in the process, and when you’re being taken for a ride.

Monday, June 15, 2009 / 9am-4pm- Phoenix, Arizona

Often non-profit organizations get so tied up in their events and their programs, that marketing principles are broken. These marketing principles are simple to fix and crucial to the long-term success of your organization. Make sure your organization gets a clean bull of health by seeing if you violate “The Top 10 Slaughtered Marketing Rules at Non-Profits”.

Non profits struggle to keep up with the competition, not sure where to go next in their marketing efforts. They see others on television or featured in the local publications wondering “How did they do that?” For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

Social Media is a big buzzword, but still confusing to so many business owners and non-profits. How do you leverage these tools to engage customers and monitor your brand online? Once you have an audience, how do you measure the impact you’ve had? Learn how to ensure you’re participating in the conversation about your organization online

By the end of the day, you’ll have a slew of new tools in your arsenal to ensure your non profit is being heard loud and clear, raising donations, volunteers, public education and client awareness.