Saturday,May 30, 2009 / 9am-4pm- Hyannis, MA

Often non-profit organizations get so tied up in their events and their programs, that marketing principles are broken. These marketing principles are simple to fix and crucial to the long-term success of your organization. Make sure your organization gets a clean bull of health by seeing if you violate “The Top 10 Slaughtered Marketing Rules at Non-Profits”.

Non profits struggle to keep up with the competition, not sure where to go next in their marketing efforts. They see others on television or featured in the local publications wondering “How did they do that?” For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

Social Media is a big buzzword, but still confusing to so many business owners and non-profits. How do you leverage these tools to engage customers and monitor your brand online? Once you have an audience, how do you measure the impact you’ve had? Learn how to ensure you’re participating in the conversation about your organization online

By the end of the day, you’ll have a slew of new tools in your arsenal to ensure your non profit is being heard loud and clear, raising donations, volunteers, public education and client awareness.

Sunday, May 31, 2009 / 9am-4pm- Hyannis, MA

What’s the point of a website if you can’t update it, when the name of the game today is constantly providing fresh content to users? Everyone is blogging- how do you get one of those? The beauty of WordPress is that it allows you to quickly mount a functional, professional website or blog that you’ll be able to easily maintain and control yourself.

Learn the different between posts and pages, what a plugin is and how to get them, how to install and change themes, and how to moderate blogs.

We’ll start from scratch and mount a wordpress website of your own by the end of the day for you to experiment with, or turn into your own online brand. This is a beginners class, but a sense of comfort with the internet and your own computer will be helpful. Attendees may follow along, or actively participate with your wifi enabled laptop.

Saturday, June 1, 2009 / 9am-4pm-Hyannis, MA

Social media. Everyone is telling you to follow them on twitter, from your newscaster to your hairdresser. Your daughter is concerned you’ll show up on her facebook account, and you keep getting emails to LinkedIn, but can’t figure out why people love it. You’d love to send photos online, but aren’t sure how…. and don’t get started on Youtube! What’s the hype, and doesn’t this all take a lot of time? Every day, people are telling you why you and your company SHOULD be using social media, but no one is telling you HOW to use it.

Bring your wifi enabled laptop, sit back and get ready to be shocked at how easy it is to dip into Social Media. We’ll take you through how to set up an account, to how to use it and what neat tools each technology has.

We’ll walk through Twitter, Facebook, LinkedIn, Flickr and Youtube, all in one day. Step by step, at a quick but fun pace. This is a beginner to intermediate class, but requires you have a wifi enabled laptop (you can follow along without one, but will be at a disadvantage) and are comfortable with your computer and the internet.